Project Description

Grapa / Branding

Grapa is a family business dedicated to breeding and commercializing new table grape varieties around the world. Founded and managed by the Karniel family, Grapa benefits from the rich agricultural heritage of the family, who started their first vineyard in 1882.

Our Challenge

We wanted to create a trademark that would reflect the core values and message of the Grapa brand.
The decision to design the logo as a signature came from the intention to convey the strong heritage of the family’s brand along with a very personal touch.
The round symbol above the logo combines several elements together to create something new, emphasizing the innovation and creativity required in this market.

The Grapa Website

Leading the process of characterizing and designing the company’s website gave us a chance to express the professionalism and global approach the brand represents.