Project Description

Allegro Bello

We were asked by the client to create a new brand of Italian coffee.
Being tea-drinkers at the time, we dived into the world of coffee and discovered a magical place of unlimited, creative opportunities.
We received the brand name Allegro Bello from the client, but otherwise had a free creative hand – and we were more than happy to use it (:

Branding a Series of Products

We knew the brand had to include a series of coffee blends.
Our goal was to create a unique personality for each coffee blend, as we had discovered how much the coffee world is based on human emotions.