The Re-Branding Challenge

Madgal is one of the leading brands in Israel in the field of faucets and complementary products for the bathroom and kitchen.
Recently, the brand was acquired by Plasson.
In the past year, the need has arisen to upgrade the well-known brand and position it together with well known global brands sold here in Israel.
The challenge of the rebranding process was, therefore, to express values of innovation, up-to-dateness and lifestyle, without sacrificing the existing assets of the  brand – experience and professionalism.