Project Description

Magnezi Group / Rebranding

Magnezi Group engages in a variety of work in the construction field.
The group has proven success in the long-term management of complex projects and large scale challenges for customers such as government offices, cities, municipalities, financial companies, water corporations, and more.

The Rebranding Challenge

Magnezi Group is in constant growth. They felt their existing branding did not reflect the true abilities of the company and did not match their aspirations.
Together with the management team, we defined the key values that characterize the renewed brand and the message they wanted to communicate: a strong brand based on professionalism, aspiring to make its mark beyond the borders of Israel.

Web Design

A landing page presenting one of the many building projects that the group develops and markets.

Magnezi Group Website

Creating the new Magnezi Group website was a great challenge.
Together with the management, we aimed to take the new brand a step forward with a responsive, up-to-date website that would reflect the core values of the group, while introducing the comprehensive scope of their activities.

Microsoft PPT Design

Creating a PPT demands close collaboration with the client in order to create a tool that is both useful and user-friendly. In this project we were asked to design the grid for the PPT so that the client could add content later, as needed.
Together with the client, we configured the main slides of the PPT and designed them based on the graphic language we created for the new brand.

Branding the Sub Companies of the Group

The Magnezi Group includes several companies.
Each company has expertise in a different area of the construction industry.

Our challenge was to broaden the new brand in a way that preserved its unity, while creating a personal identity for each company in the group.