Amdocs / PEC Group Branding

The Proposal Expertise Center group is a one-stop shop for all proposal and business writing assistance inside Amdocs. They are a global group of professional business writers who are ready to assist with all business correspondence.

Our Challenge

We were asked to create a fresh, intelligent, up to date and welcoming brand for the group.
A unified and recognizable identity that will make it’s members proud to be a part of.

The Logo

Based on the Amdocs symbol X we wanted to create a fresh icon that communicates both the brand as a center in the organization as well as its reaching out to all employees in the company.