The Branding Challenge

In a few words: The challenge was to take the existing brand forward to the present-future.
TechLease deals with both Finance and IT business.The idea was to find a visual language that combines them both and has some kind of reference to the original logo and colors used in the past years.
The logo symbol reflects the T letter in an innovative unique and identified way, built with 3 computer screens shapes.

The New Pedantix Catalog