Project Description

Amdocs / CBG Division Branding

Our very first project with Amdocs (:
Amdocs is the market leader in customer experience software solutions and services for the world’s largest communications, cable, entertainment and media service providers.
Amdocs and its more than 25,000 employees serve customers in over 90 countries.

The
Challenge

In this project, we were asked to create a brand and identity refresh for Amdocs’ Customer Business Group (CBG).
Using the Amdocs brand icon X, we set out to find a creative concept that showed the connection between the technology Amdocs develops and the day to day uses it provides.


‘Designed To Win’ was a tagline the CBG division wanted to keep. Our mission here was to create a logo that would match the new brand concept and also reflect the existing tagline message.