Amdocs’ goal was to launch a campaign to convey the message to their employees that they are the center and core of the organization.
Our goal was to create a brand language that would reflect that idea, using a positive and harmonic visual communication to encourage employees to identify with the campaign message.

Based on the Amdocs symbol X, we designed a memorable new logo that symbolized the campaign.

The OFT format enables the client to easily control the content of the document within the branded graphic language of the campaign.