Amdocs / Campaign Branding

Amdocs’ goal was to launch a campaign to convey the message to their employees that they are the center and core of the organization.
Our goal was to create a brand language that would reflect that idea, using a positive and harmonic visual communication to encourage employees to identify with the campaign message.

Based on the Amdocs symbol X, we designed a memorable new logo that symbolized the campaign.

OFT (Outlook File Template) design

The OFT format enables the client to easily control the content of the document within the branded graphic language of the campaign.