NONA / Identity and Branding

Our connection to NONA felt very natural…
A free spirited couple who are dedicated to building a cultural project that aims to better the world we live in.
We were asked to rebrand NONA and to help refine its identity.

Building a Brand Language

NONA has 4 different choirs for 4 different ages.
They perform and collaborate with other choirs and artists from all over the world. They also teach, educate and live music.

Our challenge was to create a wide brand language that would give us plenty of creative space to work in, while reflecting the 2 core values of the brand: Professionalism and Good Spirit.