Rubicon / Identity and Branding

Rubicon was established in order to provide innovative tailor-made defense solutions to select government agencies and private sector entities.

The Story of Rubicon’s Identity

49 BC, January 10th of the Roman calendar –
General Julius Caesar led the XIII Gemina legion south over the RUBICON river, from Cisalpine Gaul to Italy to make his way to Rome.
In doing so, he broke the law of the Empire and made armed conflict inevitable.

Our Challenge

To create a unique brand that would reflect the core values and message of Rubicon:
Creativity / Quality / Determination / Speed of Response.

Rubicon Website