Splitit was a rapidly evolving startup.
No one knew how far it would go or where it would lead.
Our main challenge was to create a strong, unified visual identity that would make its mark from day one.
We decided to use the S in the logo as a creative motif in the designed language, in order to emphasize the brand’s logo and communicate more effectively with the target audience.
Our next decision was to choose a unique color palette that would help the brand stand out in a crowded market.