Project Description

Amdocs / GO Division Branding

GO (Global Operations) Division is responsible for the operation and management of all internal Amdocs infrastructures.
GO Division includes three groups: Global IT, Global Procurement and Global Services.


The branding was to achieve 2 major goals:
1. To reflect the strategic direction chosen by the division’s management by creating a unified Master Brand for the GO
2. To create an identified and unique Sub Brand 
for each of the 3 groups included in the GO Division.

GO Division Logo

The new logo was to reflect the hardcore values and message of the division:
Innovation / Leadership / One GO (one unified division).

GO Division’s 3 Sub-Brand Logos

These 3 unique and stand alone logos together literally create the one GO Division symbol.

GO Division Brand Language

Fresh, unique, innovative and pro-active, expressing positivity and collaboration.