The Branding Challenge

Mekushrim is a program that promotes mentoring relationships between volunteers (mentors) and young people (mantises).

The mentoring programs are different and varied and are operated by various associations in order to provide the most professional mentoring accompaniment to young men and women.

Our mission was to create a cohesive identity for Mekushrim, while expressing  values like education, friendship and support.
The language of the new brand had to reflect to a number of diverse audiences.

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