Project Description

SAWA / Identity and Branding

SAWA (Arabic for together), is a consulting firm that specializes in the integration of Arab communities in western society.

Core values and message:
Creativity / Practicality & Prioritization / Expertise / Commitment / Discretion.

Our Challenge

Company name- SAWA addresses a worldwide audience. We looked for a word that would stand out and also be easy to pronounce in every language.
Slogan- The slogan needed to reflect the conduct of the company as well as the products they offer to clients.
Symbol- We wanted the SAWA logo to visually express the brand’s values and function as a unique personal signature of SAWA.

SAWA Website